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Hi Reader,

"What is happening right now?"

"People aren't buying anymore"

"All the best practices disagree 😭"

All things we've heard word for word in coversations this year. And this is just scratching the surface. We've spent months chatting with our community and a couple themes started to feel like they were echoing each week.

• Trust feels like it's at an all time low.
• What's working to market your business feels like a moving target.
• Finding community feels like it's impossible.
• Taking time to learn something new feels like it's never a priority.
• Translating advice to be specific to my business feels like a lot of work.

Introducing The Breakroom

If it takes a village to raise a child... why are we all trying to raise our businesses on our own?

We all make the same mistakes, we all stuggle with similar things, and we all burnout in parallel while pretending it's all fine (you know the adventure time gif).

What if... hear me out... instead, we routinely spent time learning both together and from each other so that we don't have to repeat the same mistakes?

That's what The Breakroom is; we're calling it a place for on the ground reporting for what's working for creative service providers today.

Each week we've scheduled one educational thing (rotating weekly: hot seat coaching, masterclass, biz book club, co-working) and one peer mastermind that happens Live, with recordings & summaries in the (active) online community for anyone who can't make it to the live calls.

Yea, that feels like a lot of commitment - honestly it is, but also...it isn't really.

How many courses have you bought that you didn't finish because you "got busy"? How many times have you said you want to spend more time working "on" your business not "in" it? How much more impactful is your time when you're in the right room rather than the wrong one?

The Breakroom is set up so that you can have options for frequent touchpoints that keep you learning and your business growing & accountable.

If you want to see all the details you can look at the sales page here. If nothing else, just go and take a look at the beautful page Lyndsey of @polishedcode crafted and hit reply with your admiration *ahem* thoughts about it so I can pass on to her how amazing the page she made for us is.

And if you're unsure if it's the right fit for you, hit reply or send us a VM on IG. We'd love to chat about The Breakroom with you. We're honestly just excited that it's out in the world now!

Oh, and a couple other things we're excited about it:

• It's application based - so we're personally vetting everyone that joins to maintain a psychologically safe space (we have 6 core principles on the sales page)
• The online community is based in Circle and has a great mobile app so you can scroll the community and learn rather than brain rot elsewhere
• The author of our first book club book is coming to November's book club 🤫
• There's a VIP tier with 1:1 coaching perks (to paraphrase one of our clients, "it's like having a coach in your back pocket")
• And the first 10 people that sign up for any tier get a free 1:1 30-min Q&A call with Jo and me (there's...6 remaining).

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Also, I'm definitley not a news reporter... but Adobe Max was this week, and I watched the 3 hour replay of the keynote yesterday. Obviously I had to play with Firefly now that Google's nano banana model was available in it. This is the original image I uploaded to create the header image in this email.

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We appreciate you, see you next week!

Lyndon

Ps can you do us a huge favor? Last week we landed in gmail's promotional folder for some people - can you hit reply with literally anything just to show google you actually like reading our emails?