Hi Reader,
Are you stuck in a long airport layover while traveling, avoiding a conversation that's a little too political, or looking for a fun unique thing to bring up during thanksgiving dinner?
I've put together a curated list of a few emails & youtube videos that I've really enjoyed that I think you would also over this holiday break:
#1 Attempting 240miles in 100 hours
After climbing Kilimanjaro in June, I have a much greater appreciation for people that complete intense physical achievements. Also in the spirit of Thanksgiving Nate's whole family pitched in and ran literal marathons to pace him during the race.
Kara & Nate's video: Attempting to Run 240 Miles in 100 hours (Moab 240)
#2 "Serving old ghosts instead of real people"
From Justin Welsh's email - We all remember insults
“When you build your business around avoiding criticism, you end up serving old ghosts instead of real people.
And the worst part is that while you're adjusting your entire strategy, the critic is long gone. They’ve moved on to criticizing other people. That's how most critics operate.
But you're still there, trying to be good enough for them. Watering down your personality, playing it safe, and making sure nothing you do could possibly upset some random person who's not even paying attention anymore.
And your actual audience? Your truly ideal customers? The people who want to hear from you? They get the diluted, lame-duck version of what they signed up for, because you’ve got your tail between your legs.”
I'd recommending reading the whole email, it was a great perspective.
#3 A (serious) home reno with transparent costs
We live in a 1940s fixer upper... and some days it feels like we took on an awful lot with this project. Then I watch a reno recap video like "I Spent 14 Months Rebuilding This 168 Year Old Home | Recap" and realize our project is easy in comparison. It's one of the coolest recaps I've seen in a long time for 2 reasons:
- He puts the price for every step, so we know how much he's spending or saving doing the work himself
- His 3D renders of the project are AMAZING, like showing where he's taking our a roof or moving walls - even his mock ups of what the rooms will look like when he's done (he's still got a long ways to go)
#4 "Social Media shouldn't move fast. Speed literally doesn't matter"
Future Social is Jack Appleby's weekly email for brands & marketers that work for brands. Last week he sent this email, with the below summary in the intro paragraph - it also has some great stats about marketers (I'd recommending reading the whole thing):
"If you really think about it, speed only really matters if your social strategy’s focused on attaching to whatever’s trending or floating around social. Which, hey, is worth doing sometimes when your brand’s got a natural tie, but it’s no secret I think wayyy too many brands care wayyy too much about trends."
#5 "40 Reflections as I turn 40"
Amanda Goetz has had a busy couple of months this fall - her book (Toxic Grit) came out, she launched a new podcast with Girlboss (Ambition 2.0), and she turned 40.
Last month around her birthday, she shared a list of 40 things she would go back and tell herself at 30 when her life was falling apart. Here's a couple of my favorites:
#10: The people who don’t want you to change usually benefit from you staying the same.
#38: The need to control everything is rooted in chaos. Find internal stability, and you won’t need as much external stability.
Read the rest here
Wanna see more great recs like this more often?
I pulled 3 of these directly things I've shared inside of The Breakroom where you get to see what we (and everyone else) are learning or enjoying.
Our Black Friday Deal 'VIP Plus' where you'll get VIP Tier access to the break room in addition to a 60 minute 1:1 call with Jo & I every month for only $399/month runs through end of day on Monday.
You can see all the details for The Breakroom here, just mention you're interested in VIP Plus on the application to snag the Black Friday Deal.
Have a great Thanksgiving!
Lyndon
Ps can you do us a huge favor? If you made it this far in the email can you hit reply and say "thank you" since it's Thanksgiving and all?
