Hi Reader, In a little under 3 weeks we've done 3000+ miles of driving, not including our normal driving while at home. Across all those miles we followed a trusty GPS to get us to where we were going. But even with that, one missed turn would delay how long it would take us to get to our destination. If we go back as little as one or two centuries, there was no GPS or even printed maps - traveling was based on understanding the direction you were heading (and/or traveling with someone who's...
28 days ago • 3 min read
Hi Reader, Like much of the entrepreneurial world, I’ve been doing a lot of reflecting on this year. The beginning of this year took us both by surprise in ways we didn’t expect. Like many of us, we came into the year with big goals and aspirations. We started taking action on those goals & making them known, only to be met with resistance we didn’t anticipate (something that doesn’t shock me at all now, but at the time felt like a blow to the stomach). There’s a phrase that is attributed to...
about 1 month ago • 6 min read
Hi Reader, We just wrapped our first full month of The Breakroom (our membership for creative service providers), so we thought it'd be fun to break down what we learned, things we're changing, and a couple of our favorite posts. Since you like to nerd out, too, here's the stats: $4,272.80 total revenue so far 15 Members 1 Cancellation (who is actually interested in 1:1 coaching instead) 10 Calls 36 Posts 61 Comments 35% on quarterly or bi-annual plans 2 new signups per week on average...
about 1 month ago • 3 min read
Hi Reader, We'll cut to the chase - we're offering a way for you to get 1:1 coaching with us for only $399/mo* (yes, for real!). If you want to... Plan out your 2026 offers Chat through marketing your offers Refine your sales process Or, dive into any other aspect of your business together...this is for you. *To put it into context for you, our coaching packages start at $997; that means you're saving nearly $600!! Here's the details. ⬇️ VIP Plus: Limited Time Offer 🥳 We're offering an...
about 2 months ago • 1 min read
Hi Reader, Are you stuck in a long airport layover while traveling, avoiding a conversation that's a little too political, or looking for a fun unique thing to bring up during thanksgiving dinner? I've put together a curated list of a few emails & youtube videos that I've really enjoyed that I think you would also over this holiday break: #1 Attempting 240miles in 100 hours After climbing Kilimanjaro in June, I have a much greater appreciation for people that complete intense physical...
about 2 months ago • 3 min read
In this email, I'm gonna give you the back-story for The Breakroom. It's worth the read, promise. 🫶🏼 At the end of this email, I'll share details for a limited time offer we'll be offering through Cyber Monday. Hi Reader, Four months ago, Lyndon and I sat across from each other with a big problem. In this particular moment, we had just gotten home from a funeral we didn't see coming. Not only were we experiencing the emotions that come with unexpected loss, we also had business problems....
about 2 months ago • 5 min read
Staying at the TWA hotel at JFK in New York was definitely a cool side quest... Hi Reader, I’m a sucker for a good side quest. In video games, there’s usually (at minimum) 2 types of quests: Main Story Quests - these are the things that you’re doing that progress you towards completing the “main” goal of the game (eg: free the land, solve a mystery, etc) Side Quests - these are things you do that generally don’t progress the story forward, but they’re fun self-contained mini missions you can...
about 2 months ago • 5 min read
Hi Reader, With the seasons changing ,I've been doing a lot of introspective work lately which has led me to realize I needed to re-establish weekly rhythms for myself that are more supportive > stressful. Today, I thought I'd give you a peek behind the curtain on what that looks like. How I'm shifting my weekly rhythms: Mondays are for easing into the week: A few weeks ago, I realized Mondays were not working for me. Coming straight from the weekend where I'd mentally clocked off of...
2 months ago • 2 min read
Hi Reader, Yesterday during our Pivoting In Public office hours call, where we make space for anyone in the group program to ask questions, someone opened up with 2 solid minutes of how much the program has impacted her & her business in 4 short weeks. We're talking doubled her income, closed a side hustle sale she hasn't in a long time, and even got her baking business products into an upscale brick and mortar grocery store. All without launching the offer she started the program for, or...
2 months ago • 2 min read