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We're going with a summer throwback since it feels like spring in Indy right now Hey Reader, Welcome back! After two weeks off from writing our weekly emails, we're coming back to you with a new idea of what our email in 2026 could look like. Below in the Messy Middle we'll break down why we're making this change. We Wrote That You had a great discovery call, the client was excited about starting to work with you, and they paid their deposit with no hesitation - they seemed like an ideal...
Hi Reader, In a little under 3 weeks we've done 3000+ miles of driving, not including our normal driving while at home. Across all those miles we followed a trusty GPS to get us to where we were going. But even with that, one missed turn would delay how long it would take us to get to our destination. If we go back as little as one or two centuries, there was no GPS or even printed maps - traveling was based on understanding the direction you were heading (and/or traveling with someone who's...
Hi Reader, Like much of the entrepreneurial world, I’ve been doing a lot of reflecting on this year. The beginning of this year took us both by surprise in ways we didn’t expect. Like many of us, we came into the year with big goals and aspirations. We started taking action on those goals & making them known, only to be met with resistance we didn’t anticipate (something that doesn’t shock me at all now, but at the time felt like a blow to the stomach). There’s a phrase that is attributed to...