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We launched a podcast! 🎙️
Published 17 days ago • 3 min read
Hey Reader,
We went to LA last weekend to spend time with my sister and it was just what my soul needed (check out our photo dump)! Now we're home and back-to-business, and boy do we have some fun things in the works.
The Messy Middle
We launched a podcast...in less than two weeks.🎙️✨
A couple of weeks ago, Lyndon told me "I want to launch a podcast"
To which I said, "Same."
Then a week later he said, "I want to release the first episode next week."
So off to the races we went.
Lyndon started lining up interviews.
We recorded our first episode on a Tuesday.
Lyndon finished editing the episode on Wednesday.
Claire of @bloomingdesign.co designed our Podcast cover on Thursday (we approved it as we were boarding our flight for LA for a weekend getaway).
We flew home & got everything scheduled on Monday.
The podcast dropped on Tuesday.
When things happen, they happen quickly.
This is your reminder that you can create your own momentum, people are more likely to say yes than you think they are, and there's a lot that can go RIGHT, too. 😉
We have more guests lined up for the podcast over the next few weeks & cannot wait for you to listen to them!!
Every month in The Breakroom we have Hot Seat Coaching, where each member gets to ask Lyndon and I a question and we coach them on it. This month one of our members asked about re-launching her template shop, and afterwards the lightbulbs started popping off! This is what she shared in our member portal afterwards:
Next week we're hosting PitchFest (our version of Shark Tank), where you'll have a chance to pitch your offer and get feedback on how to refine your messaging so you can make more sales. Want to come? Click here for more details.
Beyond the Instagram Scroll:How to Build a Local Referral Engine from Scratch
The first few years of business often feel like magic. You tell a few friends you’re starting a design studio or a photography business, and suddenly, the inquiries just...appear. Your cousin’s wedding, your best friend’s startup, that one coworker who needed a headshot. It feels effortless.
But then, the "low-hanging fruit" runs out.
And suddenly, you find yourself on the content hamster wheel. You’re posting Reels three times a week, stressing over trending audio, and engaging with strangers in the comments, all in the hopes that the algorithm will bless you with a lead.
If you’re feeling exhausted by the digital hustle, you aren’t alone. We hear this frequently inside The Breakroom. The leads that used to come naturally have dried up, and the effort required to get new ones feels heavier than ever.
But what if the answer wasn't more content? What if the most sustainable way to grow your creative business wasn't finding a viral hook, but finding the right 50 people in your own backyard?
Today, we’re breaking down a strategy that came directly from a recent Peer Mastermind. How to shift the focus from global, passive social media marketing to intentional, active local networking.
It’s time to get off the feed and get into the room.
Phase 1: The "Math" & The Mindset
The biggest mistake we see creative entrepreneurs make when they decide to "do networking" is thinking they need to reach everyone. You print 500 business cards, go to a massive mixer, and hand them out like confetti...
We're the ones you call when you want to talk through the hard stuff of entrepreneurship and increase your income. You'll get a weekly dose of business tips, resources, and "wait, that really happened?" stories from us when you subscribe to our email list.
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