Hey Reader,
Last week I asked you guys to send over your resource of the week, and @eleanorelainephoto understood the assignment. You're welcome.
The Messy Middle
I'm writing this next to our dining room table, which is chalk to the block full of props.
Books. Polaroid camera. Wine glasses & a variety of Poppi. Magnets. Stickers.
Anything and everything that is considered "on-brand" for The Breakroom, because...
Wednesday we're hosting our first ever Content Day for our members.
There are 7 (!!!) of them coming to Indianapolis for a fun day of content creation and community, and I cannot wait to give them all big bear hugs.
The shot list has been checked multiple times.
I need to do my press-on nails and write thank you cards.
We're heading over to the Airbnb in a couple of hours to check-in / drop things off, and then grab dinner with whoever's in town.
And I am giddy with excitement.
We're about to have so much fun.
You already know we shared about it on IG stories, so make sure you follow us on Instagram to see the behind-the-scenes. πΈπ―ββοΈ And we'll share more in next weeks email.
This Week on the Podcast
This week on @thesustainablecreator podcast, we interviewed Elisa of ZealCast Studios about how podcasting can both boost your authority AND make you sales (yes, please).
β
She shared how one of her clients brought in 5 new inquiries after one episode!! Of course we asked her for a case study, which you can hear when you tune in below.
β
βListen on Apple Podcasts / Listen on Spotify / Watch on YouTubeβ
Prefer the blog version? Here's a peek:
Weβve all been there. You have a fantastic discovery call, you send over a custom proposal, and then... crickets. You've been ghosted. A few weeks later, you see they hired someone else β usually someone who just seemed to have a bit more visible "authority" in your industry.
It is a frustrating feeling, especially when you know you can deliver an incredible client experience. But as a busy solopreneur (perhaps one balancing a growing business while raising a family) the idea of getting on the short-form video treadmill to build that authority sounds exhausting. You don't have the hours to learn trending dances or churn out three reels a day just to satisfy an algorithm.
You need an alternative to Instagram marketing. You need a way to build deep trust, showcase your expertise, and find clients sustainably.
Enter podcasting.
Overheard in The Breakroom
Last week we launched a β¨new featureβ¨ in The Breakroom, our Accountability Huddle!
We've heard from multiple members that they would love to have some form of accountability as they work on their goals. So, we created a dedicated group chat where each week members drop in their priority for the week & the action they'll be taking.
At the end of the week, we "hold each other accountable" and share what progress we made! So far, it's been a hit.
Here's what we're up to in March:
- Sales Psychology Masterclass so you can learn how to bring in more sales authentically and ethically
- βReading Sell It Like Serhant for Business Book Club
- Hosting PitchFest for you to practice pitching your offer
- Money Co-working Date where you get to review your numbers in a safe space with other women who are reviewing their numbers, too.
- Hot Seat Coaching to ask us (Jo & Lyndon) questions about your business (ie: marketing, sales process, offer structure, etc.)
(No monthly minimum required)
Resource of the Week
One thing about me is I am obsessed with luxury & unreasonable hospitality. The Four Seasons book by Isadore Sharp (the founder) is one of my favorite reads. If you want a playbook on going the extra mile and creating unforgettable client experiences, itβs the OG playbook.
Recently, we watched this video by Michelle Khare, where she worked/stayed at Hotel Sachre, one of the most prestige hotels that The whoβs whoβs stay at. Watching the experience they create for their guests, alongside the historical luxury aesthetic of the hotel really lit me up. I loved it.
Dropping it here for your viewing pleasure! ποΈβ¨
β
THANK YOU FOR READING ALL THE WAY TO THE END!!!!
Cheering you on always,
Jo
PS, we launched a secret coaching offer. Want first dibs on a special Founders Rate that ends tomorrow Feb 27? Hit reply and say "What's your secret?!" π€«
β