Hey Reader, This week has been very confusing in the sense that I have no idea what day it is. Just me or you, too? All I know is we leave tomorrow to see family for the weekend and next week we get to see our Breakroom members in-person for our first ever Content Day (we're pumped). I can't wait to give them all big bear hugs!! Speaking of in-person... The Messy Middle We've known for a minute that we want to host more in-person events and this year finally feels like the right time. I have...
10 days ago • 3 min read
Hey Reader, We went to LA last weekend to spend time with my sister and it was just what my soul needed (check out our photo dump)! Now we're home and back-to-business, and boy do we have some fun things in the works. The Messy Middle We launched a podcast...in less than two weeks.🎙️✨ A couple of weeks ago, Lyndon told me "I want to launch a podcast" To which I said, "Same." Then a week later he said, "I want to release the first episode next week." So off to the races we went. Lyndon started...
17 days ago • 3 min read
Hey Reader, The theme of today is...no longer doing it all yourself. We're talking about outsourcing. Let's get straight into it. The Messy Middle If you're like me, you like to do everything yourself. Scratch that, you WANT someone to step in and do things for you, but the thought of handing over control is just too much. Too risky. The thought of outsourcing or letting go of certain tasks or responsibilities probably feels like this: You'd rather just white-knuckle it and do it yourself....
24 days ago • 3 min read
Hey Reader, I just realized that Shrinking season 3 came back today, and the first episode is just waiting for me to clock off work... so, we'll see how writing this email goes 🤣 The Messy Middle You know how running your business means you can do whatever you want? I started this week by giving Jo a 7 point pitch on why we should bring the podcast back... and I think she might agree. I'll give you the 7 reasons, but only if you agree to hit reply and tell me if it's a good idea or not......
about 1 month ago • 4 min read
Hey Reader, Is going barefoot the key to having a top 5 podcast on Spotify? This idea has been stuck rent-free in my brain all week...(continued in the Messy Middle). We Wrote That You Don’t Hate Sales, You Hate Confusion As a creative service provider, I’d bet you started your business because you enjoyed the work not because you wanted to sit on endless sales calls, or bang your head against a keyboard trying to find leads to even sit on discovery calls. Even if your offer is amazing, if...
about 1 month ago • 2 min read
A throwback, since apparently 2026 is the new 2016. Hey Reader, This year as I'm thinking about how to do more (aligned) collabs to get in front of the right audiences the stat that's blowing my mind this week is Beast Games season 2 had 43 creators on site to film collaborations during filming... it's no wonder there's so many Beast Games videos on YouTube right now. We Wrote That Running your own business means doing a little bit of everything, and getting pulled in tons of directions every...
about 2 months ago • 3 min read
We're going with a summer throwback since it feels like spring in Indy right now Hey Reader, Welcome back! After two weeks off from writing our weekly emails, we're coming back to you with a new idea of what our email in 2026 could look like. Below in the Messy Middle we'll break down why we're making this change. We Wrote That You had a great discovery call, the client was excited about starting to work with you, and they paid their deposit with no hesitation - they seemed like an ideal...
about 2 months ago • 2 min read
Hi Reader, In a little under 3 weeks we've done 3000+ miles of driving, not including our normal driving while at home. Across all those miles we followed a trusty GPS to get us to where we were going. But even with that, one missed turn would delay how long it would take us to get to our destination. If we go back as little as one or two centuries, there was no GPS or even printed maps - traveling was based on understanding the direction you were heading (and/or traveling with someone who's...
2 months ago • 3 min read
Hi Reader, Like much of the entrepreneurial world, I’ve been doing a lot of reflecting on this year. The beginning of this year took us both by surprise in ways we didn’t expect. Like many of us, we came into the year with big goals and aspirations. We started taking action on those goals & making them known, only to be met with resistance we didn’t anticipate (something that doesn’t shock me at all now, but at the time felt like a blow to the stomach). There’s a phrase that is attributed to...
3 months ago • 6 min read