Hi Reader, Are you stuck in a long airport layover while traveling, avoiding a conversation that's a little too political, or looking for a fun unique thing to bring up during thanksgiving dinner? I've put together a curated list of a few emails & youtube videos that I've really enjoyed that I think you would also over this holiday break: #1 Attempting 240miles in 100 hours After climbing Kilimanjaro in June, I have a much greater appreciation for people that complete intense physical...
4 days ago • 3 min read
In this email, I'm gonna give you the back-story for The Breakroom. It's worth the read, promise. 🫶🏼 At the end of this email, I'll share details for a limited time offer we'll be offering through Cyber Monday. Hi Reader, Four months ago, Lyndon and I sat across from each other with a big problem. In this particular moment, we had just gotten home from a funeral we didn't see coming. Not only were we experiencing the emotions that come with unexpected loss, we also had business problems....
6 days ago • 5 min read
Staying at the TWA hotel at JFK in New York was definitely a cool side quest... Hi Reader, I’m a sucker for a good side quest. In video games, there’s usually (at minimum) 2 types of quests: Main Story Quests - these are the things that you’re doing that progress you towards completing the “main” goal of the game (eg: free the land, solve a mystery, etc) Side Quests - these are things you do that generally don’t progress the story forward, but they’re fun self-contained mini missions you can...
10 days ago • 5 min read
Hi Reader, With the seasons changing ,I've been doing a lot of introspective work lately which has led me to realize I needed to re-establish weekly rhythms for myself that are more supportive > stressful. Today, I thought I'd give you a peek behind the curtain on what that looks like. How I'm shifting my weekly rhythms: Mondays are for easing into the week: A few weeks ago, I realized Mondays were not working for me. Coming straight from the weekend where I'd mentally clocked off of...
17 days ago • 2 min read
Hi Reader, Yesterday during our Pivoting In Public office hours call, where we make space for anyone in the group program to ask questions, someone opened up with 2 solid minutes of how much the program has impacted her & her business in 4 short weeks. We're talking doubled her income, closed a side hustle sale she hasn't in a long time, and even got her baking business products into an upscale brick and mortar grocery store. All without launching the offer she started the program for, or...
24 days ago • 2 min read
Hi Reader, "What is happening right now?" "People aren't buying anymore" "All the best practices disagree 😭" All things we've heard word for word in coversations this year. And this is just scratching the surface. We've spent months chatting with our community and a couple themes started to feel like they were echoing each week. Trust feels like it's at an all time low. What's working to market your business feels like a moving target. Finding community feels like it's impossible. Taking time...
about 1 month ago • 2 min read
Hi Reader, As we’re sneaking up on our public launch of The Breakroom membership (ICYMI: we’re launching a membership), I’ve been reflecting on how generous our community has been in helping us build it out. Even tho we only started our “Episode x of launching the membership we wish we had” series on IG/TT last week, we’ve been socially listening, directly asking people, and getting feedback for months at this point. And everyone’s been so generous & kind! Here are some stats that really put...
about 1 month ago • 4 min read
Hi Reader, Between "winter is coming" season and the amount of vulnerable things I've done/said this year, my nervous system has been in a perpetual state of needing to be reminded that it's safe. So, in today's email I thought I'd share some of my go-to's for taking care of your mental health as an entrepreneur. Whether you're pivoting, dealing with a viral piece of content you didn't expect, re-setting boundaries, navigating complicated relationships, or dealing with loss...
about 2 months ago • 3 min read
Hi Reader, "You have too many books..." Literally minutes after my high school best friend sat down in our living room over the weekend, he proceeded to point at the multiple bookshelves and our (admittedly large) stack of books against the wall, and inferred we had a problem. Maybe he's right... But also, maybe that's our secret sauce...? Over the last week, we've sat on 4+ hours of market research calls asking the amazing people in our community questions to shape & validate the next offer...
about 2 months ago • 3 min read