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so chatGPT leads are a thing now...
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Hey Reader, It's getting hard to avoid... we're adding chatGPT to our Lead Gen strategy. Here's 2 things I've seen in the last week. Once is a fluke: Twice means there's something there: So I went digging... it turns out we've interviewed some really smart people on The Sustainable Creator. Here's a couple quotes from episodes: There's a lot of conversation about, 'I want my business to be recommended by AI.' And really what that comes back to is just having like a really good SEO. And those are not in two different silos. - @thekinfolkcreative on Ep36 about copywriting The keywords, especially now with AI and SEO, it is huge thinking about your brand and keywords... understanding that you're a photographer local to Orlando and that you are a family photographer helps... - @macey_miller on Ep30 on high converting websites Where the AI piece comes into play is more heavily with your blogs, most likely and making sure that you have blogs that are answering similar questions... making sure that you're answering that in the way that it would answer it... congregating that information... so that it can recommend you or pull from you and cite you as a source and hopefully get a click through...
So if they're searching for your service in a certain way, sometimes we love to title our services really cute names... but making sure that we also title it something somewhere on that page that says what it is... so that chatGPT and others can be like, 'Hey, I recommend this person based on what you're saying'. - @littlecreativecompany on Ep7 on SEO to increase visibility
As we're in the process of soft relaunching our website this week 🤫, I've been thinking about AEO a lot when it comes to how I want to put our podcasts on the website. And this is how I'm thinking about podcast blogs specifically (I'm not an expert, this is an experiment):
And if you've been thinking about SEO for years, I doubt any of this is ground breaking... but it's something I'm starting to experiment with, and will report back once we have more data on how it's going. Oh also - it turns out that all these "optimizations" are also really good for short attention spans and people that are just skimming.. so it's kinda a 'two birds one stone' situation. When I followed up with Lily about what made the difference for her getting a lead from chatGPT this is what she had to say: This is the value of having a focused community of creative service providers, we share what's working, what we're learning, and what we're experimenting with in real time - you can see details here on our new sales page for Creative Maven Society (🤫 it ~90% done). Have you gotten any leads for chatGPT? I'd love to hear what you're experimenting with &/or what's already working for you! Lyndon Ps does claude put UTM codes on it's links as well?? I've only seen people talk about chatGPT UTM codes so far 🤔 |
Jo & Lyndon
We're the ones you call when you want to talk through the hard stuff of entrepreneurship and increase your income. You'll get a weekly dose of business tips, resources, and "wait, that really happened?" stories from us when you subscribe to our email list.
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