Hey Reader, Do you ever get that nagging feeling in the back of your head that you're letting people down? I have lately... It's actually 101 people to be exact. *Real quick, we only have 1-2 personalized 30 Day Instagram Strategy spots left before the end of this month if you want to have a full content plan for November, hit reply if you're interested learning more* In August and September, we did a big push to get at least 100 people to fill out our marketing survey. And I personally...
18 days ago • 3 min read
Hey Reader, We're a speedboat playing by container ship rules I said this to Jo in passing this week, but it's stuck with me. We're entrepreneurs, small business owners, and we definitely shouldn't have "red tape" to cut through when we get excited about things. Don't we make the rules? 🤔 Somehow, my MBA "container ship" business planning had crept into some of our Q4 planning, and we were revisiting if that really was the right approach for us. But first, what do I mean by this: Speedboats...
25 days ago • 3 min read
Hey Reader, It's getting hard to avoid... we're adding chatGPT to our Lead Gen strategy. Here's 2 things I've seen in the last week. Once is a fluke: Lily shared a win in Maven that she got 3 non IG leads this week Twice means there's something there: Jake's recap on these calls was 💯, it had me hanging on the edge of my seat. So I went digging... it turns out we've interviewed some really smart people on The Sustainable Creator. Here's a couple quotes from episodes: There's a lot of...
about 1 month ago • 3 min read
Hey Reader, What if you could double your income in one month, sell out your next offer, and book your dream clients at higher rates? That’s exactly what our members did inside Creative Maven Society last quarter; let’s break it down. In case you missed it we just announced our Q4 schedule, and you can get a full month free if you sign up by end of day Friday October 2nd. The sold out the event x2 As of writing this email Hannah just sold out her second Business Social, an in person event for...
about 1 month ago • 2 min read
oh hey Reader, This morning I shared a business brain dump on our Instagram stories (go watch it) showing you how we're building out our own offer ecosystem AND THEN (!!) I gave the whole behind the scenes look at how I loosely mapped out all our launches for Q4. Man, I love this stuff. Me yesterday post-mapping-everything-out for Q4 And if you look reallllllly closely, you'll see an easter egg for a fun deal we're dropping today. 🕵🏼♀️ We finalized our Q4 schedule for Creative Maven Society...
about 1 month ago • 1 min read
Hey Reader! If your business went for an annual physical, or even the emergency room - what "vitals" would the doctor check to get a baseline? What's the "heartbeat" of your company? Is your apple watch, oura ring, or whoop band tracking how much "sleep" your business gets each night? Your phone can tell you within a day or two accuracy when your next period will start (if you get one...), but does anything in your business tell you when it needs to slow down a bit to repair (fix, update,...
about 2 months ago • 5 min read
Hey Reader, Do you know how to put a Jeep wrangler into 4 wheel drive, to go over a "foot tall" rock? Yea we didn't either. ~4.5 years ago we were in Sedona doing a photo shoot for a dietitian who had rented a Jeep for her photo shoot. We were closing in on the end of her photoshoot, and daylight, and the last thing on the shot list was about 100 yards into an offroading trail. Only problem we realized after we got to the trail... there was this foot tall rock ledge all the way across the...
about 2 months ago • 4 min read
Happy Thursday Reader, I have a confession to make... I think I might think about hot dog stands more than most people. Shortly before writing this I was recording a lesson for... *have we announced this yet(?)*... a course we're launching soon. And I spent a solid 5 mins figuring out how to make it look like I've worked at a hot dog stand. I'm not the canva pro in this business... Recently I've been thinking about two phrases: They could sell snow to an eskimo It's as easy as selling water...
2 months ago • 2 min read
Hey Reader, Do you ever say something in passing that your brain latches onto and keeps turning on? During a coaching call this week I brought up the idea of a "sea of sameness", a phrase I haven't thought about since grad school. A sea of sameness is defined as: a market where competing brands look, sound, and act so much alike that customers cannot tell them apart. As creative service providers sometimes this feels like what our job is, if we're doing basically the same thing as our...
2 months ago • 4 min read