Yup, it's a new logo 👀 This photo makes a lot more sense once you read the Messy Middle... Hey Reader, What's your go-to Spotify playlist? I basically have 3 states during a work day: on a call, talking to jo, or wearing headphones listening to music... and I've realized I listen to the same 4 playlists a lot. If I get some good recs (hit reply), I'll report back next week for everyone on what people think you should be listening to. This Week's Needle Mover Idea 46: Build Together: Build...
13 days ago • 5 min read
Hey Reader, This week OpenAI announced they're shutting down Sora, their AI video generation app. And honestly, I feel like that says a lot about what people actually want. While it caused a bunch of viral content, I feel like if they're shutting it down they're seeing that people aren't actually using it (or willing to pay for it)... and I believe that people still want to see content made by real people that tells real stories, not just bunnies jumping on a trampoline. This Week's Needle...
20 days ago • 5 min read
Hey Reader, Do you use AI on a weekly basis? It feels like increasingly the opinions around AI are getting louder while usage of tools is also going up. So I'm genuinely curious as a creative entrepreneur what are you actually using (and how) that's making you better at your job? This could look like gen fill in photoshop, noise removal in a podcast/video editor, meeting summaries & todo lists, chat as a thinking partner, content repurposing tool, or something totally different. Hit reply,...
27 days ago • 4 min read
Hey Reader, Do you want to be on our podcast? We're coming to the end of the first batch of people we scheduled as guests, and we're open to considering pitches if they're the right fit. What makes a good fit you ask? Here's the two big things we're looking for: Can you educate on a specific topic that will help someone do one of the following a) find leads, b) sign clients, c) deliver a premium client experience, or d) manage their time & prevent burnout. Can you provide actionable advice to...
about 1 month ago • 3 min read
Hey Reader, Holy moly, a lot has happened in the past week. We hosted our first Content Day. Signed 3 (!!!) new coaching clients. Started offering 7-day trials for The Breakroom. Celebrated our birthday!! Plus, all the fun life moments that happened in-between. Lately, we've been feeling very blessed. And I have a lot to say about it. The Messy Middle The past couple of weeks have felt like a pretty big shift for us in our business. Like I mentioned above, we've experienced some pretty...
about 1 month ago • 5 min read
Hey Reader, Last week I asked you guys to send over your resource of the week, and @eleanorelainephoto understood the assignment. You're welcome. The Messy Middle I'm writing this next to our dining room table, which is chalk to the block full of props. Books. Polaroid camera. Wine glasses & a variety of Poppi. Magnets. Stickers. Anything and everything that is considered "on-brand" for The Breakroom, because... Wednesday we're hosting our first ever Content Day for our members. There are 7...
about 2 months ago • 3 min read
Hey Reader, This week has been very confusing in the sense that I have no idea what day it is. Just me or you, too? All I know is we leave tomorrow to see family for the weekend and next week we get to see our Breakroom members in-person for our first ever Content Day (we're pumped). I can't wait to give them all big bear hugs!! Speaking of in-person... The Messy Middle We've known for a minute that we want to host more in-person events and this year finally feels like the right time. I have...
about 2 months ago • 3 min read
Hey Reader, We went to LA last weekend to spend time with my sister and it was just what my soul needed (check out our photo dump)! Now we're home and back-to-business, and boy do we have some fun things in the works. The Messy Middle We launched a podcast...in less than two weeks.🎙️✨ A couple of weeks ago, Lyndon told me "I want to launch a podcast" To which I said, "Same." Then a week later he said, "I want to release the first episode next week." So off to the races we went. Lyndon started...
2 months ago • 3 min read
Hey Reader, The theme of today is...no longer doing it all yourself. We're talking about outsourcing. Let's get straight into it. The Messy Middle If you're like me, you like to do everything yourself. Scratch that, you WANT someone to step in and do things for you, but the thought of handing over control is just too much. Too risky. The thought of outsourcing or letting go of certain tasks or responsibilities probably feels like this: You'd rather just white-knuckle it and do it yourself....
2 months ago • 3 min read