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November Recap: Membership Edition
Published about 1 month ago • 3 min read
Hi Reader,
We just wrapped our first full month of The Breakroom (our membership for creative service providers), so we thought it'd be fun to break down what we learned, things we're changing, and a couple of our favorite posts.
Since you like to nerd out, too, here's the stats:
$4,272.80 total revenue so far
15 Members
1 Cancellation (who is actually interested in 1:1 coaching instead)
10 Calls
36 Posts
61 Comments
35% on quarterly or bi-annual plans
2 new signups per week on average (post-launch push)
And that's just the first full month. 😳
It's wild to us how much this space has grown in such a short amount of time. We're so grateful for it (and having the best time growing it intentionally).
If you haven't picked up on it yet, we care a lot about this space and the business owners inside. That means we're constantly having conversations around how to better support our members and how we can continue to improve. So, on that note...
What we've learned:
People buy education but stay for community - the things that have driven the most inquiries are masterclasses, book club, & hot seat coaching. But, almost everyone who's attended one of the Peer Masterminds so far ranks it as one of their favorite features.
Everybody is an expert in something - part of us (Jo & Lyndon) improving as moderators, to ensure everyone feels welcome & safe, is paying attention to each persons "random" interests and skills. Being able to connect back to those points when applicable in a conversation creates great conversations (no matter how "new" in business they are)
We're all awkward at first - we've loved watching how people come out of their shell as they attend more calls & become more confident. As entrepreneurs we spend a lot of time alone, so even if you want community, it takes time to become comfortable being yourself "in a room" when you haven't been in a space like this recently. That's part of why we moderate and give structure to the calls.
People want structure - without an agenda on Peer Masterminds, people just stare at each other not sure what to do - but as we've iterated on the agenda and instructions (eg: when you ask a question please include 1-2 sentences of context, and end with one sentence that ends with a question mark), people have become more active on calls because they know what's expected of them.
What we're changing/have changed:
Simplifying the spaces in Circle - when we first launched, I think we had 9 separate spaces for people to post things in our online platform, and it just confused people. So we fairly quickly centralized down to 3 main spaces: 1) Ask the community a question, 2) Share a win, 3) General (for everything else).
Adding a "Start Here" - we had a simple onboarding message "please introduce yourself" at first, and we found we were answering questions and following up with people about stuff like downloading the mobile app, so we wrote out a simple post that broke down how the online community worked & what was expected of them.
Put the calls directly on peoples calendars - it's great scheduling all the calls in an online platform, but if that requires people to go in and add each call to their calendar manually...most people miss calls. We created a shared google calendar that we invite every member to that we update so everything is automatically on their calendar even if they don't log into circle at all.
Creating Quarterly Focuses - this is something we're going to experiment with starting in January. We have a pretty good idea of what our Q1 focus/theme will be for the group, which will mean you'll know what masterclasses to expect for Jan-March (stay tuned).
A few of our favorite convos:
The comments on this one popped off!! So many helpful tips in this thread.
What's on the docket for December:
This month, we're hosting a 2026 Planning Workshop & reading Unreasonable Hospitality for our Business Book Club, in addition to our weekly Peer Mastermind Calls & Hot Seat Coaching!
We're the ones you call when you want to talk through the hard stuff of entrepreneurship and increase your income. You'll get a weekly dose of business tips, resources, and "wait, that really happened?" stories from us when you subscribe to our email list.
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